Ana Maria has driven the group’s growth through her leadership of the domestic marketing and student recruitment teams across UP Education’s vocational colleges and New Zealand schools. In her current role as CEO of Yoobee Colleges, she leads the teams at the School of Design, School of Animation, School of Technology and School of Film (South Seas Film School).
Born in Colombia and fluent in Spanish, Ana Maria enjoyed a successful publishing career in the United Kingdom at Penguin Books and most recently HarperCollins, where she was Sales Director overseeing both UK and offshore operations. She was a member of the commercial management team, helping shift the business into digital publishing channels and new platforms, and was involved in key intellectual property acquisitions. After relocating to New Zealand in 2013, Ana Maria joined NZMA as sales and marketing director.
Educated in Colombia, USA, Holland and the United Kingdom, Ana Maria has a Bachelor of Arts (Hons) in International Relations from Keele University in the United Kingdom.